Jeff Smith, Author, Conference Speaker  for the Motor Industry

Jeff Smith

#1 Best-Selling Author and Conference Speaker
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After Being Engaged Around The World By Royalty,
Fortune 100 Corporations and Small Businesses,
Jeff's Results Speak For Themselves



We have many testimonials form our clients all over the world,
here is just a small sample. If you'd like to see something
more specific, please let us know.



"After our initial interview with Jeff and after contacting several companies he had worked with in the past, we decided to hire Jeff as a speaker for our organization to focus on the KPI known as Absorption.

We asked Jeff to present at conferences in 16 different countries over a period of just over a month. The quality of Jeff's presentations was absolutely top-notch and he easily handled the occasional "naysayer" or "challenger" in the audience through a combination of his experience and his knowledge on the topic.

Our people left each meeting with not only a better understanding, but also a much better appreciation of the topic and its value to their business. Jeff Smith single handedly drove this highly desirable end-result for our organization.

Beyond this very positive end-result however, there is more... Jeff was easy to work with and extremely understanding of our needs and the outcome we desired.

In my book, it simply doesn't get any better. Would we hire Jeff again? Absolutely!

Thanks Jeff!"

Tom Clevinger
Tom Clevinger

Board of Management - DAF Trucks
Managing Director - PACCAR Parts Europe

Neil Tonks of Inchcape PLC speaks about Jeff Smith

"I cannot overstate the impact of Jeff Smith’s presentation at our recent Inchcape Retail Group Aftersales Managers conference which was held at The Heritage Centre in Gaydon.

It was wonderfully simple to understand, yet very powerful in its approach in teaching us all how to further improve the profitability from our Aftersales departments.

He also managed to crisply communicate the message in a relaxed way and best of all we had some genuine fun when completing the KPI Quiz that he asked us to do. No mean feat with over 400 people in the audience!

There were some hard hitting messages in the presentation and we all concluded that he prepared a presentation that seriously differentiates him from the crowd and will most definitely help us to improve our performance.

I highly recommend Jeff as a Professional Speaker for any conference.”

Neil Tonks
Inchcape Retail Group Aftersales Director

The Harley-Davidson University

In a challenging business environment a good understanding of metrics and KPI's is essential to maintain a profitable dealer network. But before providing the dealers with training it is paramount that the field force is speaking the same language when it comes to discussing profitability and financial analysis.

Jeff Smith helps us providing this critical knowledge by rolling out dealer finance operations to the field force of Harley Davidson EMEA.

Based on very enthusiastic participants comments I recommend Jeff to any company which is looking for alignment on financial terms across markets and wants to empower their employees to become consultants for their dealer network. Delegates mention that Jeff gives them a reality-check on their business acumen acquired in University or Business Schools and a refocus on basic analysis of real business situations.

Having participated and seen Jeff in action myself, I can say that it was also inspiring to see Sales Managers, Aftersales Managers and even Controllers and Country Managers discussing KPI and financial interaction of departments of a dealership.

In summary I would like to quote one delegate's feedback:

"Well done, the best seminar on understanding finance I've attended in my career!"

Jörg Schmidt
Harley-Davidson University EMEA

Well, what can I say? I've done lots of 'business training' in my career; accounting classes, MBA ... you name it. I think what Jeff delivers is the quintessential wisdom that really makes the difference; delivered in a very practical, hands on manner; theory cemented with easy to grasp concepts! Not surprising, coming from someone that does a rubik's cube in record time!

If you get a chance to experience Jeff, go for it!

Markus Kramer
Marketing Director at Aston Martin Lagonda Ltd


Jeff Smith Training at Porsche

"Without question, Jeff Smith writes and delivers world-class training programmes and conference presentations we're proud to have them available to our Porsche Centres.

I found the quality of Jeff's preparations, the entertaining delivery style and the ease of quantifying the learning all meant that the seminars and conferences delivered both clear understanding and an excellent return on the investment."

Duncan Drummond
Dealer Training Manager
Porsche Cars Great Britain


Dear Jeff,

I would like to take this opportunity to personally thank you for all your efforts in assisting me in developing my business. Since attending your seminars I have made an almost 180 degree change in the way I approach the business

It has equipped me with a knowledge which will impact the performance of the business units, the way to manage my staff and ultimately bottom line profit.

The clarity of your presentations is incredible and I'm looking forward to the next sessions

Best regards,

Marcel A. Bode
General Manager - Dubai, UAE

“Jeff is THE expert in his field. He brings his multiple books to life by giving real life examples and has been able to coach and train our staff and our Directors.

An experienced business professional who can turn around businesses, enhance businesses and share best practice- A Gem!”

Allan Brownridge
Brand Manager UK, Ireland, Africa & Middle East for Harley-Davidson


Stratstone PLC

Jeff Smith is a real expert in business strategy who delivers his speeches at seminars and conferences in a thought-provoking and challenging way whilst keeping it simple enough for everyone to understand.

His written works have been an asset to my business operations and are included in both daily activity and forward planning.

I would highly recommend Jeff as a speaker as I've never heard anyone put information over to an audience over so well and with such clarity. I'd also recommend Jeff to add both business acumen to your leadership teams and more importantly, bottom-line profit to your business.

David Kennedy
Dealer Principal - Stratstone Birmingham
and Wolverhampton


Nissan testimonial for Jeff Smith

"Jeff has made a strong impression on our dealer network staff in the delivery of training programmes and conferences- so, much so, that certain individuals look to specifically attend programmes that only he delivers - we've never known this before, it's unprecedented!!!

Jeff's inimitable style and delivery has meant that our dealership staff now have a real appetite for our training courses and conferences, what more can be said?

Veronica Caspari
Dealer Network Training
Nissan GB


I've never met anybody capable enough to explain the highly complex world of KPI and finance operations in such a clear, concise and captivating manner as Jeff Smith. His conferences and seminars truly inspire me.

Sinisa Andjelic
Manager, Fleet Operations

Chatfields Manchester

Dear Jeff

Having recently seen the presentations you gave for the Chatfields Group, I felt I just had to write to thank you for such an interesting, challenging and informative time - What an eye opener!

You explained the workings of KPI, service-related business and management accounts with such clarity. It's enabled me to dissect and assess ways to improve the working practices and profitability within my own department with much greater understanding.

In my 25 years in business I've never experienced anything as worthwhile as your presentations - I believe it's a must for managers.

Again many thanks.

Yours sincerely

Andy Mosley
General Service Manager
Chatfields Manchester

Parts Management
Parts Management Top Gun Programme with Jeff Smith

Dear Jeff,

I would like to thank you very much for the Parts Managers Top Gun Programme I recently attended with you.

Having been a Parts Manager for many years, I've been on a fair few training courses in my time, (with BMW and many others) and to be honest, I thought there was nothing more I could learn. How wrong I was!!!

Your presentations are excellent. It's opened my eyes to new ways and profitable ideas on running my business that without hearing you speak, I would of never dreamed of.

I have introduced all that I have learnt from your seminar and have already seen an improvement in the running and profitability of the department.

I've also learned a great deal about my management accounts and then of course, there's the important KPI and their true meanings - Why does no one else tells you these things?

I feel you have given me a new breath of life in the department and going forward in these troubled times what I have learnt from you will surely keep me ahead of the competition.

Thanks again,

Mark Davey
Parts Manager - Hartwell Group


Akzo Nobel Business School

"When it comes to understanding KPI and business profitability, only those who understand it in great depth can make it look truly easy and Jeff Smith is definitely one of those people.

I recommend you attend one of Jeff's conferences, as many Akzo Nobel customers have been doing for over ten years, and you will understand what I mean when I say 'less is more', less clutter, more learning!

His approach, which is truly focused on commercial gain in the workplace, has now taken a small dedicated number of Akzo Nobel customers to new heights in their business.

For me personally, it has been a real pleasure to witness his unique style and development of these groundbreakers, as they go from strength to strength, bringing clarity to their businesses and their own aspirations.

So to anyone with any doubts, book Jeff Smith for your next conference and if you need a reference, ask any of Akzo Nobel's customers who have walked Jeff's clear straight pathway and you will get a resounding 'Yes, just do it!'

I heartily recommend Jeff. If he says that he can help you to deliver your desired results, then he will. I've worked alongside him and seen him in action for many years and it's been a true privilege."

RAB Lee.
Services Manager Akzo Nobel Coatings Ltd UK.


Jeff came to my attention through Kia UK training and has since become a regular provider of thought provoking ideas and solutions to all aspects of business. When my staff have attended his training they have all asked for more, so there is the recommendation. If you have not read his books, I strongly urge you to do so."

Year first hired: 2004 (hired more than once)
Top Qualities: Expert, High Integrity, Creative


Grant Long
Managing Director,
Norfolk Motor Company


Nissan Logo

Improving Operational Performance
Finland and the Nordic Region

Jeff Smith’s presentations on Improving Operational Performance held in Finland helped me to better understand which KPI to focus on.

The measures of performance was explained in a clear way that you can immediately use in business. The experience I gained from him will certainly add value to my work with dealers.

Bo Mouritzen
After Sales Performance Manager, Nissan, Denmark


QAA from the Institute of The Motor Industry

Insight training programmes and conferences have been externally verified by The IMI and have their QAA seal of approval, here are the words taken directly from their assessment:

"The standard of assessments, feedback and support to candidates
is 1st Class. Jeff Smith's approach and attention to detail
sets the benchmark for the Motor Industry."

Roger Dipple - Lead External Verifier, The IMI.

Mark Bayliss. Aftersales Manager of QAC in Qatar
Mark Bayliss
QAC - Qatar

Dear Jeff,

Firstly I hope you had a pleasant trip back to the UK?

Secondly I would like to thank-you on behalf of the QAC Aftersales Management team for the excellent KPI seminar which you presented here in Doha.

In my 26 years in business I've never seen a speech have such a positive impact.

On my return to work today I have been greeted by a team of people that would appear to have spent most of their weekend thinking of new ideas and procedures to enhance our business buy using KPI

My very Kindest regards

Mark Anthony Bayliss
Aftersales Manager

Qatar Automobile Company in Doha

Dear Jeff,

For me the pleasure of working with you has been very profound. What we all learned is we have a lot to learn still, and we never stop learning new approaches to business and management.

You have stimulated my team enormously.

Best wishes from us all here in Doha.

Paul Maryan
Chief Operations Officer
- NBK, Qatar

Contact Paul Maryan by email

Click here to see larger letter from Paul Maryan

A letter to Jeff Smith written by  Paul Maryan - Chief Operations Officer - Automotive, NBKS, Qatar

Click here to see larger letter from Paul Maryan

Mercedes Benz - NBK Automotive, Doha, Qatar

"There are soft skills generic /classic trainings that energizes ones brain to explain (in general terms) things one can do to POSSIBLY become more effective in some skills and there are the hard core technical training in some specific area or technology to pass a certain knowledge / know how in one or two areas….

As for the training our top management received from you last week; it has delivered a substantial amount of both the SKILLS and KNOWLEDGE ALL AROUND the business which could be applied immediately the following day making one not only identify all the important KPI in the business; but also, the reason behind each resultant KPI.

All our top Management Team enjoyed the experience that summarized the Business Management seminars and looking forward to your next challenge of part 2. Thank you Jeff for this wonderful experience."

Ayman Khaleel
Human Resources Manager, NBK - Qatar.


Dear Jeff,

I would like to take this opportunity to personally thank you for all your efforts in assisting me in developing my business. I have developed a skill in report writing that I never thought was possible due to the 'second to none' mentoring that I have received from you.

Your mentoring has nurtured me from a complete novice to an accomplished report writer within the space of my first four reports.

Not only has this enabled me to be in a position to complete the full set of diploma assignments with top grades, more importantly than that, it has enabled me to apply this skill within our business to highlight and report to others, areas of weakness within all aspects of our business that were impacting on performance and ultimately bottom line profit.

The presentation of these reports has been impacting and the areas highlighted within them that have been addressed have proved to be massively beneficial to our company, enabling it to grow impressively into a successful and well respected regional brand.

Without your assistance I don't believe that any of this would have been achievable.

Chris Hammond
Director - Lovells (Peterborough and Spalding)


"Morning Jeff,

thank you for a very interesting conference presentation on Tuesday. I am glad I took the opportunity to attend for the day rather than attempt the online assessment. I have recommended this route to my colleagues who still have to complete the finance module. Your enthusiasm for the subject was refreshing and the programme content was instantly relevant to my position (can't wait for end of month accounts now!!)

Your business ideas are spot on and it was refreshing to see that you are living in the real world and not viewing it through rose-tinted spectacles."

Ken Gordon
Aftersales Manager, Chathams Honda

"Dear Jeff

I must say that I have enjoyed every minute of your presentations, I felt challenged at all times and that pushed me harder. I feel now confident to express and share my opinion with my team more, the KPI’s we have learnt are essential for better managing our business.

I look forward to go on to further stages of learning with you."

Ahmed Habib
General Manager, Nasser Bin Khaled and Sons Services

"Hi Jeff,

Just a short line to let you know- Not only have you helped me improve my own business skills, you've also won our company a major training award!"

Kevin Vokes
Manager, The Hammond Group

A letter to Jeff Smith
Click here to
See the whole letter

"Hi Jeff

thank you for a fantastic conference!

Your intention of taking our minds out of the comfort zone for me was an understatement “out of body may be more accurate”, as I explained coming from my background Aftersales many of the Sales calculation models I had no experience in so I am quietly pleased with what I achieved and certainly learnt.

It will benefit all of us here not just me.


Peter Knowles
Dealer Principal, Shepton Mallet Motors, Somerset.

Brian Burns of Renault Trucks speaks abotu Jeff Smith

"Our underlying objective was simple. It was to help dealers get a better return on their investment. We knew that if we achieved this we would secure both their and our own long-term future.

To do this we had to make sure that both the dealers and ourselves fully understood how a dealership should operate as one homogenous unit and not as a collection in individual units competing rather than complimenting each others operations.

Throughout the profit workshops and conferences expertly presented by Jeff, many industry and business myths were totally exploded. Agreement was reached as to what KPI should be measured, why they should be measured and how they should be measured. The outcome was a real understanding of the business issues and the use of a common language that will make our performance standards more meaningful and easier to manage.

The tutelage provided by Jeff is the cornerstone in the future development of our Dealer Principals and Field managers. The KPI Book written by Jeff forms the focal point of all our management development programmes at every level.

Brian Burns
Training Manager, Renault Trucks.

"Good afternoon Jeff,

may I take the opportunity to once again thank you for the best seminar I have ever attended in my life!

I will be letting my Director know how much I enjoyed the programme and I personally think all leaders in the group will gain a lot from it.

I have come back and I am implementing my plan to use the apprentices as you have suggested, so I will let you know how I get on.

I have still not put down your book!

Warren Eason
Service Team Leader, Pendragon.






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Contact Jeff Smith at
P O Box 1234, Stourbridge, England. DY8 2GE. Tel: 0044 (0)1384 371432

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