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Advanced Service Manager Masterclass
Dubai – 25 & 26 April, 2024

This is the ONLY Officially Certified masterclass,
with letters after your name, and the Gold Lapel Pin for Professional recognition In Service Management

Man with AIBA lapel pin for the International Business Academy. Automotive professional qualifications

Advanced Service Management Masterclass

Yes! This is the official Fast-Track Masterclass 
for your Bachelor’s, or Master’s in
Automotive Professional Qualifications

This Advanced Service Manager Masterclass is Running on
Dubai 25 & 26 April, 2024.

Make sure you’re not the one who gets left behind,
click on the button to check on availability

get the Specialist knowledge and tools you need
to deliver the results you want in 2024

This Advanced Masterclass is officially certified, you qualify for the AIBA letters after your name, and you also get the gold lapel pin to demonstrate your professional competence. This is the pinnacle of Service Leadership covering everything there is to know about running a successful Service operation. It’s the most powerful and valuable certification available.

Work with the author himself,
not just someone who’s read one of his books


Video Duration = 2 minutes 56 seconds

if you’re serious about improving your business 
click the button to check on availability

A Few of The Many Recent Awards

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Scroll down to see the full masterclass itinerary

Here’s the basic overview of what you’ll be covering
in this unique masterclass

Revealing the latest discoveries needed for the future success of the Service Department

  • Unlocking the hidden secrets of Absorption – basic and Advanced versions, which one is best AND how to improve it!
  • Understanding Resorption and the power to unite your business strategy
  • Understanding the Sales Retention Index and the key to company profitability
  • Optimising breakeven volume and why it’s so important
  • How to destroy the damaging silos that exist between Sales and Aftersales so you get maximum cooperation 
  • Management Accounts Made Easy – A complete understanding of your financial information and terminology
  • Understanding the financial information of the Service Department
  • How to improve operational performance in the Service Department
  • Understanding all Service department KPI – Which ones to use to guarantee your success
  • Understanding the science behind Benchmarks and Baselines and how to measure yourself properly against them
  • How to accurately measure Service Department operational performance
  • Structuring your Daily Operating Controls (DOC) 
  • How to prioritise your actions to gain the best results in the fastest possible time
  • Explanation of every KPI – The good, the bad and the ugly
  • Understanding the 6 most important KPI that are critical for your success
  • Identifying the KPI to avoid so you prevent yourself from wasting your valuable time and energy 
  • Understanding the relationships between KPI and how they’re linked together in your performance (Very Important)
  • Jeff Smith’s Laws of the Service Department together with the diagrams, Benchmarks and Baselines 
  • Using Service Department case studies to demonstrate and understand how your actions change the financials  
  • How to select the correct KPI to match your specific objectives, your budget and your business plan  
  • Understanding how the “The Top Achievers” achieve their success with consistency
  • How to accurately measure the efficiency of Technicians
  • How to measure the skills of the Service Advisors
  • Understanding and measuring Workshop Loading
  • How do you know when your workshop is full
  • Accurate analysis of the gap between actual and targeted performance and what to do about it
  • How to focus on what matters most to your success
  • How to increase Service Department profitability without destroying customer satisfaction
  • Ensure staff buy-in to your plans and create a culture of continuous performance improvement
  • How to make measurement about transformation, sustainability and retention

We’re using our Award-Winning Service Manager Business Simulator 
to optimise your operational performance

As you can see, there’s a huge amount of information to cover here and to assist you with some accelerated learning, this Service Manager Masterclass is designed around practical techniques and templates, real-life case studies where we give you time to practise what you learn. 

gain the competitive advantage with the International Business AcademyThe objective here is simple…
it’s all about boosting your business performance


Make sure you’re not the one who gets left behind,
click on the button to check on availabilityMake sure you'e not the one who gets left behind and left frustrated

who should attend this service management masterclass?

The programme is designed for people who want to make a real difference, make more profit, and accelerate their career. You’ll gain more confidence on financial information, you’ll gain more confidence on KPI, and you’ll gain more confidence to develop best practice and operational performance improvement in the Service Department.

If you understand most of your KPI and financial information, but maybe have a few doubts about certain terminology or KPI, and you want to learn how to be the master of it all, then this masterclass is for you. 

Bodyshop Management MasterclassThe Power of Networking Should Never Be Underestimated When You’re Here
It doesn’t matter if you’re working in a large franchised dealership or a small independent workshop, you’ll be working with the latest cutting-edge information to develop your business and  best practice.

Jeff is the master of managing a group of people with mixed abilities and objectives so you all learn together without feeling lost or out of your depth. You’ll be meeting and networking with people from other businesses that you wouldn’t normally meet, these encounters are often invaluable, especially over dinner at the end of the day.

This masterclass is highly recommended for:

  • Existing Managers with all levels of experience from beginner to veteran
  • Aspiring Managers who want the right training for a properly structured career path
  • Teams or individuals with performance measurement responsibility of the Service Department
  • People who are part of a strategic planning team who are seeking the best practical ideas for improving performance
  • Budget analysts who need performance information to formulate budgets and evaluation

You’ll be the recognised master of performance reviews and
others will seek your expertise and advice

To combat any misunderstandings and to provide you with absolute clarity, Jeff is revealing the secrets, the science and the evidence behind all KPI benchmarks and baselines so you know how they are created and where the information comes from. Perhaps more importantly, he’ll also show you how certain KPI are linked together and how they are interdependent upon each other to create harmony and synergy in your Service Department so your results are consistent, and your budgeting and business planning is accurate.

Once you know the embedded secrets behind the 6 most important KPI, the frustration of hitting some targets and not others will be a thing of the past.

The Service Manager who who gets promoted is
the one who can explain their results with confidence,
and the ability to inspire others

What are the dates?

The programme duration is 2 days.
This masterclass is running in Dubai 25 & 26 April 2024

What is the timing?

We begin at 09:00 and finish around 17:00, or later if you have the energy to continue. Jeff is flexible with timing to facilitate the best possible learning experience so you get the very most out of the Masterclass. 



£ 999* The Amazing Masterclass Experience, With All The Valuable Learnings

You Also Receive A Certificate of Completion To Prove Your Attendance
  • The Full 2-Day Masterclass Covering All Aspects of Finance, KPI, and Operational Performance in The Service Department, With 1-2-1 Assistance Whenever You Need It From Jeff Smith
  • Masterclass Workbook Containing All The Valuable Information Written for Your Easy Future Reference, Together With KPI Performance Drivers, Benchmarks, Baselines and Ideas on How To Improve Operational Performance In Your Service Department
  • A4, Parchment Certificate of Completion with Embossed Red Seal of Authenticity, signed by two IBA Trustees from the Board of Education
  • Digital Photograph of You Being Presented With Your Certificate to Print, or to Share on your Social Media. (Jeff Smith will also comment on your Social Media post to Boost Your Views

Accredited Manager

£ 250 Upgrade from Premium Guest and be an "Accredited Service Manager"

Yes... You Get Everything From Premium Guest, PLUS You Get All These Extra Benefits...
  • AIBA Letters After Your Name to Enhance Your Status and Your Credibility in Service Management
  • AIBA (Hons) Lapel Pin to Wear and Display Your Achievements
  • Professional Qualification Certificate With Gold Seal
  • Official Letter of Authenticity
  • A personally signed, Hardback Copy of The KPI Book
  • A3 poster of The Laws of the Service Department to Hang On Your for Office Wall
  • Carry your credits forward for Bachelor or Master Professional Qualification in Aftersales Leadership
Most Popular


£ 399 Upgrade From Business First To VIP Accelerator To Fast-Track Your Progress.

Yes... You Get Everything From Business First Guest, PLUS, You Get All These Extra Benefits...
  • A One-Hour Personal and Confidential Online Mentorship Session With Jeff Smith To Optimise Your Learning After the Masterclass Event To Maximise Business Performance
  • A personally signed copy of Management Accounts Made Easy
  • Printed A3 Photograph of You With Your AIBA Award to Frame and Hang On Your Wall
  • Hi-Resolution Digital Photograph of You With Your AIBA Award to Share on Social Media
  • Digital Photograph of You Being Presented with Your Award and Your Special Lapel Pin To Share on Social Media. (Jeff Smith will also comment to Boost Your Views)

Premium Guest
Premium GuestIncredible learning with an amazing price!

2-day Advanced Masterclass with personal one-to-one assistance with Jeff at your side whenever you need it

Your Advanced Service Management Masterclass workbook

Lunch, refreshments, tea, coffee and water throughout the whole time you’re here 

Your standard A4 Certificate of Completion with our emboss Jeff Smith Red Seal of Authenticity

Photograph with Jeff Smith presenting you with your certificate for you to use on Social Media.


Get £500 discount seat when you book 2 places!

That’s only £999 per seat

This is the perfect solution if you just want to attend the masterclass,
gain all the specialist knowledge, without the official qualification and letters after your name

Business First Guest

Upgrade From Premium Guest For Just £250

Now it’s getting serious with this major upgrade!

Everything from the Premium Guest package,
PLUS… Official Certification with letters after your name, the gold lapel pin,
The KPI Book, and Incredible Service Manager Bonuses!

  • Download Free Sample of the kpi book third editionA personally signed copy of the very latest edition of The KPI Book
  • The “Official Qualification Award” with AIBA letters after your name. Around 2 weeks after the masterclass, you’ll be invited to attend an online quiz  consisting of 20 questions with multiple choice answers. Upon completion, you receive your grade which will be Pass 60%, Merit 70% or Distinction 80%. 
  • “Official AIBA Lapel Pin” to show the letters after your name, your outstanding achievement and qualification status within the International Business Academy. Everyone will want your pin and ask you where you got it from, then you can shine when you explain your Professional Qualification!
  • “Official Certificate with gold emboss Jeff Smith Seal of Authenticity” in recognition of your outstanding achievement in the Service Management Masterclass, Dubai 2023. Please note, this is not the same as the standard attendance certificate, this is a major upgrade, and portrays your worthy recognition printed on beautiful parchment paper, it’s signed by Jeff Smith and the Board of Education at the International Business Academy.
  • Official letter from The International Business Academy, signed by Jeff Smith after the online quiz confirming your grade in formal recognition of your outstanding achievement in the Service Manager Masterclass. Invaluable for including in your CV and work portfolio.
  • Your photograph is added to our “Global Wall of Fame” for Service Manager Masterclass webpage, shared on Social Media.
  • A personally signed copy of The KPI Book

YES!… You get everything included in the Premium Guest

PLUS… The official online qualification quiz taking place 2 weeks after the event

PLUS… The official letter of authenticity, signed by Jeff Smith to confirm your grade

PLUS… AIBA Letters after your name denoting, Associate International Business Academy

PLUS…The official AIBA Lapel Pin from the International Business Academy to prove your accomplishments
I'm on the journey of Automotive Leadership and Business Management with the International Business Academy
PLUS… An official Qualification Certificate with AIBA letters after your nameAdvanced Service Management Masterclass

PLUS… Photographs with Jeff Smith to share on your Social Media and Jeff will share your picture and achievements with all of his contacts on social media, so you too, get extreme exposure with tens of thousands of people all over the worldElie Salameh AIBA receiving his certification

PLUS… you can add the letters after your name on your business cards, your CV, and your social media.

PLUS… You photographs are added to our Service Manager “Global Hall of Fame”

PLUS… A personally signed copy of the latest edition of The KPI Book
Download Free Sample of the kpi book third edition

PLUS… The Law of the Service Department Poster… this is a real game changer! It contains the 9 most influential KPI, the illustrations of The Pyramids of Power, together with their benchmarks so you never forget how to implement the biggest profit building strategies that exist. Printed on A3 parchment with gold seal of authenticity and signed by Jeff Smith. It’s the perfect companion for you official qualification certificate. They both look stunning on your office wall.

Upgrade to gain “Accredited Service Manager” For Just £250

*Total Price £1,499 per person.
If you buy 2 or more tickets, then the price is £1,249 per person
You Save £250 per person

VIP Guest
Masterclass VIP guess with Jeff Smith

Upgrade From Business First Guest For Just £399

YES, You Get Everything from the Premium Guest package…

AND YES… You Also Get Everything From The Business First Guest Package, PLUS All These Extra Benefits

  • Personally signed copies of 3 important books…  To ensure your continued success, you’re getting copies of The KPI Book, Management Accounts Made Easy, and How To Make More Profit With Your Service Department, all in glorious hardback. 
  • Your VIP Photograph… A special A3 photograph is created in a montage together with your certificate, which you can frame and hang on your office wall to show your outstanding achievements.
  • Jeff Smith as your personal mentor… We can’t stress just how important this feature is! You get privileged access and unrivalled support from Jeff Smith on a personal and confidential, one-to-one single Virtual Mentorship Session on Zoom, live from the Centre of Excellence.
  • Give yourself a competitive advantage… You can Use this session to gain advice on any of the topics you’ve covered in this masterclass, or go over the subject matter again, perhaps with your own business data for a real insight and performance development.
  • You choose the date… This is not time-dated, you can call upon Jeff as you mentor at anytime to book your session to revisit the subjects covered in this masterclass.
  • This is a true 5 Star service from the very best virtual broadcasting studio that exists… Other people offer virtual training or mentorship, but there’s nothing to rival this facility, it really is the best purpose-built virtual studio to guarantee your success.

YES!…You every absolutely everything from the other packages,
PLUS a personally signed copies of The KPI Book, Management Accounts Made Easy and How To Make More Profit With Your Service Department to ensure your success long into the future

Jeff Smith KPI books Service Manage Triple pack

PLUS… Your special A3, VIP photograph showing you in a montage with your achievements
When framed, this is a very special addition to your office wall

PLUS… Jeff Smith as your Personal Mentor to help you to continue
with your development after the Masterclass
Jeff Smith virtual presentations

Upgrade From Business First Guest for Just £399

This is the full Service Manager Masterclass package
including all the privileges, without compromise

*Total Price £1,899 per person.
If you buy 2 or more tickets, then the price is £1,649 per person
You Save £250 per person

 Please understand that the Masterclass VIP Guest tickets have limited availability
due the time dedicated to the personal mentorship. 
We cannot provide this for everyone.

Jeff Smith says it's as easy as that with KPIWe take all the risk so you don’t have to.
Your satisfaction is 100% guaranteed
or your money back!

Quite simply, there’s no other programme like this that offers so much content and value. However, if you’re still not totally convinced this totally unique event provides you with everything you’ll ever need to gain complete mastery of the KPI in the Service Department, then if you don’t like what you see when you’re here, for any reason whatsoever, we’ll give you 100% of your money back; and that’s guaranteed. 

"The standard of delegate assessments, feedback and support to delegates is 1st Class. Jeff Smith's approach and attention to detail sets the benchmark for everyone else in the automotive industry to follow."

Make sure you’re not the one who’s left behind,
click on the button to check on availability

This Service Manager Masterclass is Running in
Dubai 25 & 26 April, 2024.