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—  DISCOVER  •  APPLY  •  SUCCEED  —

Advanced knowledge. Workplace application. Results that matter.

This masterclass runs once.  
There’s no recording, and that isn’t a marketing device. 
It’s a live session built around the people in the room, and it doesn’t reproduce.

This is the ONLY Officially Accredited Masterclass,
with AIBA letters after your name, and the Gold Lapel Pin for
the ultimate recognition In Advanced Management

Get the professional recognition, the rewards, and
the respect you truly deserve

This masterclass is for you if you are a manager in Service, Parts, Bodyshop, Aftersales, or a Sales Manager wanting to progress to General Management.
If you are an aspiring manager who wants to learn about operational mastery in Aftersales Leadership, this is the perfect place to accelerate your career.

this masterclass is not only about getting new profit-building ideas,
It’s about making you a stronger aftersales Manager 

Strong Managers Don’t Only Manage a Department,
They Demonstrate That They U
nderstand The Business.

This Advanced Aftersales Manager Masterclass covering
Service, Parts and Bodyshop is Running in
Dubai 12/13/14 October 2026.

Days
Hours
Minutes
Seconds

Arrange a meeting on Zoom to talk personally with Jeff Smith

Work with the author himself,
not just someone who’s read one of his books

Video Duration = 3 minutes 33 seconds

Here’s the basic overview of what you’ll be covering
in this industry-leading, advanced aftersales masterclass

Strategic Synergy between Sales Service, Parts and Bodyshop

  • Unlocking the hidden secrets of Absorption – basic and Advanced versions, which one is best AND how to improve it!
  • Understanding Resorption and the power to unite your business strategy
  • Understanding the Sales Retention Index and the key to company profitability
  • Optimising breakeven volume and why it’s so important
  • How to destroy the damaging silos that exist between Sales and Aftersales so you get maximum cooperation

Finance for Non-Financial Aftersales Managers

  • Management Accounts Made Easy – A complete understanding of your financial information and terminology
  • Understanding the financial information of Service, Parts and Bodyshop

Understanding all KPI and Operational Performance

  • Understanding operational performance in Service, Parts, and Bodyshop
  • Understanding all Service department KPI – Which ones to use to guarantee your success
  • Understanding all Bodyshop KPI – Which ones to use to guarantee your success
  • Understanding all Parts Department KPI – Which ones to use to guarantee your success
  • Understanding the science behind Benchmarks and Baselines and how to measure yourself properly against them
  • How to accurately measure operational performance across Aftersales
  • Structuring your Daily Operating Controls (DOC) 
  • How to prioritise your actions to gain the best results in the fastest possible time
  • Explanation of every KPI – The good, the bad and the ugly
  • Understanding the 6 most important KPI that are critical for your success
  • Identifying the KPI to avoid so you prevent yourself from wasting your valuable time and energy.

How to Improve Operational Performance in Service, Parts and Bodyshop

  • Understanding the relationships between KPI and how they’re linked together in your performance (Very Important)
  • Jeff Smith’s Laws of the Service Department together with the diagrams, Benchmarks and Baselines
  • Jeff Smith’s Laws of the Bodyshop together with the diagrams, Benchmarks and Baselines
  • Jeff Smith’s Laws of the Parts Department together with the diagrams, Benchmarks and Baselines
  • How to accurately measure the efficiency of Technicians
  • How to measure the skills of the Service Advisors
  • Understanding and measuring Workshop Loading
  • How do you know when your workshop is full
  • Accurate analysis of the gap between actual and targeted performance and what to do about it
  • The importance interdepartmental relationships
  • Understanding the different types of Parts Stock Turns and how to improve them
  • Understanding Parts Circulation of Operational Investment and how to improve it
  • Understanding Parts Return on Operational Investment and how to improve it

Performance Gain in the Workplace

  • Using department case studies to demonstrate and understand how your actions change the financials  
  • How to select the correct KPI to match your specific objectives, your budget and your business plan  
  • Understanding how the “The Top Achievers” achieve their success with consistency
  • Accurate analysis of the gap between actual and targeted performance and what to do about it
  • The importance interdepartmental relationships
  • How to increase profitability without destroying customer satisfaction and retention
  • Ensure staff buy-in to your plans and create a culture of continuous performance improvement
  • How to make measurement about transformation and not about beating people with a stick

Imagine finishing a session knowing which of the performance gain initiatives you are excited to apply.

The one where you’ve asked questions relevant to your business and you can deliver results that matter.


It’s a live and dynamic masterclass built for the people in the room
Time spent on each subject is based upon the performance gains you want to achieve in your business 

You cannot control how quickly the automotive industry changes.
But you can control how well prepared you are when it does.

Dig Deeper than ever before using our Award-Winning Business Simulators 
optimising your performance gains And Accelerating Your Learning

Get a competitive advantage and get ahead of the rest

The objective here is simple…
it’s all about boosting your business performance,
and accelerating your career

David Lawlor AIBA (Hons). Executive Manging Director Aftersales - Markazia Toyota Jordan

I had the privilege of working with Jeff Smith on an Advanced Aftersales Masterclass in Automotive Management for my team at Markazia in Jordan, and I can confidently say, it was transformative.

Jeff’s training on KPI, finance, and operational performance was not only comprehensive, but packed with insight we could apply immediately. The depth of knowledge he brings, combined with real-world experience, has elevated the capability and confidence of our entire team, from frontline to leadership. If you’re serious about excelling in the automotive industry, this masterclass is a game-changer. Jeff’s expertise and personalised approach are unmatched. Quite simply, no one else in the world operates at his level.

David Lawlor AIBA (Hons)
Executive Managing Director Aftersales, Markazia Jordan.

Last Time? Sold Out.
The Time Before That? Also Sold Out.

Days
Hours
Minutes
Seconds

There’s not much time left to secure your seat

Don’t Wait Until This Event is Sold Out
To Realise You Should Have Been There

who should attend this advanced Aftersales masterclass?

The programme is designed for people who want to make a real difference, make more profit, and accelerate their career. You’ll gain more confidence on financial information, you’ll gain more confidence on KPI, and you’ll gain more confidence to develop best practice and operational performance improvement in Service, Parts and Bodyshop.

If you understand most of your KPI and financial information, but maybe have a few doubts about certain terminology or KPI, and you want to learn how to be the master of it all, then this masterclass is for you. 

Bodyshop Management MasterclassThe Power of Networking Should Never Be Underestimated When You’re Here
It doesn’t matter if you’re working in a large franchised dealership or a small independent workshop, you’ll be working with the latest cutting-edge information to develop your business and  best practice.

Jeff is the master of managing a group of people with mixed abilities and objectives so you all learn together without feeling lost or out of your depth. You’ll be meeting and networking with people from other businesses that you wouldn’t normally meet, these encounters are often invaluable, especially over dinner at the end of the day.

This masterclass is highly recommended for:

  • Existing Managers with all levels of experience from beginner to veteran
  • Aspiring Managers who want the right training for a properly structured career path
  • Teams or individuals with performance measurement responsibility for Aftersales
  • People who are part of a strategic planning team who are seeking the best practical ideas for improving performance
  • Budget analysts who need performance information to formulate budgets and evaluation

What are the dates?

The programme duration is 3 days.
This masterclass is running in Dubai 12/13/14 October 2026

What is the timing?

We begin at 09:00 and finish around 17:00, or later if you have the energy to continue. Jeff is flexible with timing to facilitate the best possible learning experience so you get the very most out of the Masterclass. 

Where are the Joining Instructions?

We’ll send the full joining instructions out to you once you’ve enrolled 

Days
Hours
Minutes
Seconds

There’s not much time left to secure your seat

PRICING

Jeff Smith International Business Academy - Bodyshop Masterclass and professional qualifications endorsed by Axalta
Sponsored and Subsidised by Axalta Middle East

Advanced Masterclass in Service, Parts & Bodyshop

£1999
£ 1,499
THE FULL 3-DAY MASTERCLASS
With All The Valuable Learnings for
Service, Parts and Bodyshop.

This is for you if you want to attend the Masterclass to achieve mastery across the whole of Aftersales including Service, Parts and Bodyshop

You receive all the learnings of the masterclass, and you also receive a "Certificate of Completion" To Prove Your Attendance
  • The Full 3-Day Masterclass Covering Finance for Non-Financial Managers, all Key Performance Indicators (KPI), and Operational Performance Gain Best Practice in Service, Parts and Bodyshop, also including 1-2-1 Assistance Whenever You Need It From Jeff Smith
  • Masterclass Workbook Containing All The Valuable Information Written for Your Easy Future Reference, Together With KPI Performance Drivers, Benchmarks, Baselines and Ideas on How To Improve Operational Performance In Service, Parts and Bodyshop for Complete Synergy
  • A4, Parchment Certificate of Completion with Embossed Red Seal of Authenticity, signed by two Ambassadors of The International Business Academy who sit on the The Board of Education
  • Digital Photograph of You Being Presented With Your Certificate to Print, or to Share on your Social Media. (Jeff Smith will also comment on your Social Media post to Boost Your Views

Advanced Level
Professional
Accreditation

£500
£ 250
Gain the Advanced Level Professional Accreditation
with Major achieved in Aftersales Management

This is for you if you want career recognition and
the prestigious AIBA letters after your name.

This is a single fee for life that
strengthens your professional standing
  • Advanced Level Professional Accreditation - AIBA
  • The prestigious AIBA Letters After Your Name to Enhance Your Professional Standing
  • Entry onto the Professional Qualification Register with Instant Online Independent Verification
  • Official parchment certification with gold seal, plus digital online certification with verification
  • AIBA Lapel Pin to Wear and Display Your Achievements
  • A personally signed, Hardback Copy of Management Accounts Made Easy
  • A3 poster of The Laws of the Service Department to Hang On Your for Office Wall
  • A3 poster of The Laws of the Bodyshop to Hang On Your for Office Wall
  • A3 poster of The Laws of the Parts Department to Hang On Your for Office Wall
  • Digital Photograph of You Being Presented With your Advanced Level Professional Accreditation
  • Yes! You can carry your credits forward on your register for Continuous Professional Development
Highly
Recommended

The person who is #1 choice for promotion
is the one who understands the whole business

Jeff Smith says it's as easy as that with KPIWe take all the risk so you don’t have to.
Your satisfaction is 100% guaranteed
or your money back!

Quite simply, there’s no other programme like this that offers so much content and value. However, if you’re still not totally convinced this totally unique event provides you with everything you’ll ever need to gain complete mastery of the KPI in Aftersales, then if you don’t like what you see when you’re here, speak to Jeff at lunchtime of the first day, you will be excused and we’ll give you 100% of your money back; and that’s guaranteed. 

"The standard of delegate assessments, feedback and support to delegates is 1st Class. Jeff Smith's approach and attention to detail sets the benchmark for everyone else in the automotive industry to follow."

If you have a question about this event

This is the place to ask it

Ask us your question

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put you name on the Priority Invitation List for the next event 

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the Next Masterclass Is Announced

The majority of places are secured long before a masterclass is publicly announced. When a date is released, only a small number of seats remain and they are taken quickly by leaders who have been waiting for the opportunity.

The Priority Waiting List exists for those who want to be invited first, and given the earliest opportunity to confirm their place before availability becomes limited. 

If you intend to be in the room when the next programme opens, add your name to the Priority Waiting List and place yourself at the front of the queue for the next masterclass.