Jeff Smith International Business Academy logo

Pioneering Global Excellence and
Operational Mastery
in Automotive Leadership

Jeff Smith, The KPI Guy, author of The KPI Book“The Jeff Smith International Business Academy is providing the world’s first Professional Qualifications tailored specifically for the people working in retail automotive industry. Our mission is to empower managers in Sales, Service, Parts, Aftersales, Bodyshop, and General Management with Professional Qualifications that are specific to their job role. These are British Professional Qualifications, whch are recognised internationally by governments, educational institutions, and everyone at the highest level.

There are many first class operators in the automotive industry, they have a wealth of practical knowlege, with many years of experience, but few have a degree, which can be career limiting.

University degrees, cover a wide range of topics for a wide range of industries, but now Professional Qualifications have the ultimate answer by providing automotive qualifications, with work-based assignments to grow their business and their career.  

Now everyone gets what they want… the delegate receives an internationally recognised formal qualification for their job role, and the business enjoys significant gains in performance. Now everyone can gain the recognition, the respect, and the rewards they truly deserve”.

President – International Business Academy

Are these real Qualifications,
or just the next automotive fad?

This is a great question because over the years, we’ve all seen many automotive initiatives come and go. It’s taken 15 years to get this right, and during this time we’ve worked with famous universities, business schools and colleges from across the globe, and none of them had the all solutions we were looking for. Finally, we came to the conclusion that to make this happen in the way it needs to be done, we must create automotive qualifications ourselves. However, the biggest problem to overcome was that we cannot issue “proper qualifications”, and anything we did would come and go like all the other initiatives.  


We spoke with two awarding bodies, both of whom are recognised by the automotive industry. Firstly, the Institute of the Motor Industry, (IMI), who gave us their full support, but they can only offer Accreditations and not formal Qualifications.  We then spoke with the Chartered Management Institute, (CMI), who also gave us their full support, but the difference is that they provide formal Qualifications which are regulated by the British Government and recognised by educational institutions. 

And Then Something Wonderful Happened…

We said that we want to adapt the qualifications and make them suitable for the managers of the automotive industry and their response was… YES!, you can do that. In simple terms, imagine us as the pizza base to provide the necessary academic statutes for the qualifications, and you are the pizza topping providing the industry specfic information to make them the appropriate Professional Qualifications. Eurika! Finally we’d found a way to make this work!

Chartered Management Institute, the CMI Approved logo The Jeff Smith International Business Academy is an “Approved Centre” for The Chartered Management Institute (CMI) and the work-based assignments are defined by us, formally assessed by us, and regulated by the CMI, who in turn are regulated by the British Government (ofqual). You therefore receive dual certification and it is the CMI who provide you with the formal Professional Qualifications at UK levels 6, 7, and 8, which are comparable with BSc, MBA, and Doctorate.

Yes, these are real qualifications
Regulated by the British Govenrnment

Learn the latest and most powerful information for your job role and
gain the recognition, the respect and the rewards you truly deserve 

Choose the pathway that’s right for you and 
take the first step towards the career you’ve always wanted

The automotive industry is one of the largest industries in the world, and yet, when it comes to career progression and management development, we’re falling behind in a major way. This is one of the only industries that doesn’t have specific qualifications to standardise, recognise and properly reward its management positions.

Sadly, this means some very experienced and competent managers often get overlooked when the best jobs are on offer, and those top jobs usually go to the people who are best at “selling themselves” in the interview. It’s completely soul destroying when you’re the one who gets left behind, and worse than that, when the wrong person is hired, it’s a very expensive mistake for everyone involved.

if you don’t show yourself in your best light…

you’ll never be given the opportunity to show what you can do

You Don’t Have To Be A Victim Of This Career-Limiting Trap…
We believe that selecting a good manager is very simple because there is specialist knowledge and core skills that are absolutely essential to conduct the job successfully.

However, if you don’t possess this specialist knowledge and core skills, your destiny will be spent chasing others, you’ll be struggling to find success, and you’ll always be trying to figure out what the top performers ahead of you are already achieving.

This is true no matter where in the world you work because this specialist knowledge and core skills are absolutely essential and truly universal. If you want to be seen by others as a top achiever, then at the very least, you need to provide the evidence that you are competent in these critical areas:

It Sounds Really Simple…
If only managers had a way of demonstrating competence in these areas, as well as having the experience of applying these competencies to real-life situations, good managers would not get overlooked, nor get left behind…

That all sounds very good, doesn’t it,
but you already know the painful truth…

It’s no longer good enough to have years of experience and practical knowledge,
because that alone does not guarantee your success
if you want to advance your career,
you need something more…

And It’s Not Just You Who Knows This Painful Truth…
Business owners, employers and recruitment agencies know it too. They need evidence to give them the confidence to hire and retain real professionals who have the right attitude, the right qualifications, and the right credentials who can prove their expertise.

They want to remove the guesswork in interviews and promote people in their organisation who they can trust. They want professional leaders who they know can make a positive difference in the workplace.

At Last… now you can get the specialist knowledge,
and the essential core skills you need for success

Jeff Smith International Business Academy Logo


The Jeff Smith International Business Academy, the only place where
you can gain the rewards, the respect and the recognition
you deserve in the automotive industry

Jeff Smith International Business Academy Aftersales Masterclass Dubai 2022

Many people working in the automotive industry do an awesome job whether they have a degree or not, but the problem is, how do they prove their worth in the workplace, because a university degree doesn’t provide this competence.

We know that some managers are achieving incredible results, and we want to recognise and showcase these amazing people who can make a positive difference in the workplace, and here’s how we do it…

Hands-On Learning Providing You With Outstanding Results:Elie Salameh AIBA receiving his certification
We give you with everything you need, including the very latest and unique face-to-face training using accelerated learning techniques, world-class virtual support, and the world’s number one books on KPI and business management.

And more than that, our learning materials contain AI-powered “Performance Drivers”, which means learning is much easier and more comfortable for you and as a result, you’ll see faster, more dramatic improvements in your business profitability and customer satisfaction metrics. We’ll teach you the skills and strategies you need to stay ahead of the competition, providing you with a competitive advantage that’s impossible to beat.

You become fully immersed with well-proven, hands-on learning experiences, such as case studies, simulations, and group projects, developing practical business skills that you can apply into your business today.

We don’t leave anything to chance, it’s all based on proven science that works. You thoroughly enjoy the learning experience and the most important thing is, you become super excited to go back and apply it to your workplace. 

We’re extremely proud to provide this specialist knowledge and the essential core skills to people who want to learn, people who to accelerate their career, and people who to make a positive difference in the workplace.

We Don’t Provide Information…
We Provide Transformation

Leila Kantar receives her certification for the finance, KPI and operational performanceBy joining us, not only are you improving your business performance, you’re also embarking upon a journey to earn qualifications at Certificate, Diploma, and Master’s levels.

These prestigious automotive industry qualifications provide you with the valuable recognition you truly deserve to progress your career in the fastest possible time. 

We make it easy for you to achieve your goals, to unlock your full potential and to demonstrate your true worth with our cutting-edge curriculum, and our team of industry-expert instructors who bring out the very best in you.

And More Than That… we celebrate your achievements by awarding you with letters after your name at each stage of your qualifications so the whole world can recognise your outstanding achievements.

Anyone can say they know the job…
but can they prove it?
The Jeff Smith International Business Academy with qualifications at Certificate, Diploma and Master's for the automotive industry

Don’t just say you know the job, prove it with our qualifications
and take the first step towards the career you’ve always wanted.

This Is The Premier Destination For Professionals In The Automotive Industry
KPI best practice and networking for great ideas

It doesn’t matter where you work, because as a member of the International Business Academy, you’ll have equal opportunity to connect with people from many different franchised dealerships, manufacturer staff, and independent businesses so you can share ideas, and identify Best Practice with people from all over the world who may have different solutions that inspire you. 

We believe it’s people who make the difference,
not the place where they work

Whether you’re seeking advice on a particular project, or just looking to expand your network, without doubt, our community is the best place for you to learn, the best place for you to be seen, and the best place for you to be known.

Join our community, start on your path to success and don’t allow others to steal the career of your dreams.

the patheway to success is the jeff smith international business academy

Which is the right pathway for you to
begin your Journey To Success?

Come join in the fun, and make a real difference
to your business performance, and accelerate your career

KPI Masterclass having fun taking a selfie with their qualifications