Motor Industry KPI and best practice provided by Jeff Smith

A database of useful best practice ideas for improving dealer profitability in cars, trucks and bikes, KPI measurment and Customer Satisfaction

Honda claim to make TV history

Honda Accord reaches new heights in ground-breaking tv adHonda have claimed to have made TV history by screening the first ever “live” TV advertisement.

The TV advert was first screened on Saturday 29 May on Channel 4 during the show, “Come Dine With Me”.

The TV advert consisted of 19 skydivers jumping out of an aircraft and linking up to spell the word ACCORD before pulling their rip cords.  

The skydiver campaign continues over the weekend when ‘Jump’, the main TV advert, makes its debut.

Did you see the advert?
What did you think of it?

 

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